Amazon will flag frequently returned products to avoid buying

The new ‘frequently returned item’ tag will flag product listings and encourage consumers to do some more research before they buy.

Amazon is starting to warn consumers when products sold on its platform are regularly shipped back for returns. As reported by The Information, Amazon is rolling out a warning label on “frequently returned” products that will encourage consumers to check the item details and reviews before making their purchase, helping customers avoid misleading or low-quality products and reducing unnecessary returns.

Currently, Amazon’s return policy allows customers to return new and unused items up to 30 days after purchase, usually for free, unless the item is deemed nonreturnable. But returning a product is still a hassle and a bad experience for customers …